Discover the best of independent NZ fashion. Shop local, shop online.

Mode is an online fashion store that curates a network of independent fashion boutiques in one place, meaning you can shop the biggest selection of boutique NZ fashion, allowing you to shop local without leaving home.

We believe fashion is about creativity, expression and individuality, and yet the industry is dominated by big brands with big reach and big volume.

Which is why we wanted to put the spotlight back on the independent, one-of-a-kind fashion boutiques. The ones who are leading the way locally by following their passion to provide unique, quality clothing and products - and great customer service.

Because we know that our customers are seeking something different. They want fashion that not only makes a statement about who they are, but also what they believe in. So if standing out is important to you, but so is standing up against mediocre, mass-produced fashion, then Mode is made for you.

While you’ll find many familiar names, you’ll also discover smaller New Zealand brands stocked by independent boutiques. By showcasing and sharing their clothing and accessories here, Mode is a platform that supports the growth and success of local industry, while providing you with access to unique, on-trend pieces at an affordable price.

Our promise

Just like the stores we support, we like to keep things personal. We want the experience of shopping local online to be easy, fast and friendly. We stay ahead of trends, and keep up with what our customers are loving, so we can continuously add new clothing and designers that keep you stylish, comfortable and confident.

Start shopping or discover more about how shopping online with Mode works.